Start by marking the soft edge where great companies find lasting success as want to read start your review of the soft edge where great companies find lasting success write a review aug 21 2018 investingbythebookscom rated it liked it the first word that strikes me when i think of the soft edge is infotainment rich karlgaard entrepreneur columnist and publisher of forbes . According to the author of the soft edge where great companies find lasting success to be successful an enterprise needs not only to be good at the strategic basis understanding their market customers and competitors and the hard edge the execution of the strategy but also needs to be good at the human factor the so called soft edge. Karlgaard examined a variety of enduring companies and found that they have one thing in common all have leveraged their deepest values alongside strategy and execution allowing them to fuel growth as well as weather hard times karlgaard shares these stories and identifies the five key variables that make up every organizations soft edge trust northwestern mutual has built a 25 . The soft edge where great companies create lasting success by rich karlgaard it is noteworthy that a prominent business journalist from silicon valley where technology and ipos dominate headlines wrote a book about the human factors of business success the yin and yang of effective management has always been about the search for the right spot between
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